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REACH Network Team
REACH Network Team
September 28, 2016
12:51 am

New Traffic Channel Available: Display

77 viewsno comment How-tos

We have released one more traffic channel – Display. It means that now you have access to another source of high quality traffic.

 Display 1.jpg

Display is a traffic channel that refers to banner ads and includes many popular formats to reach the targeted audience.

Display ads are either relevant to  the content of a site, or they appeal to the website audience. Display traffic has large volume potential for well converting campaigns and is especially suitable for offers that target a mass audience.

Display traffic may be targeted by different Carriers, by OS and devices, such as Android, iOS, Mac, Windows and others. Audience targeting is available to target specific visitors to gain the leads according to your offer.

 

How to be creative with your banner ad:

  • Be visually stimulating
  • Be experimental, yet complementary
  • Be wary of being interruptive
  • Be direct
  • Stick to the standard sizes that have been found to be most successful.(336×280 or 300×250 pixel rectangles, 300×600 pixel half-page ads, and 728×90 or 320×110 pixel banners)
  • Don’t make the design too complex. With limited space, you don’t want users to be confused about where to look.
  • Maintain consistency with colors, text and button positioning.
  • Make the message you are trying to convey clear and immediately readable.

 

Basic Settings

  1. Enter the Destination URL of the website you want to advertise.
  2. Add Google Analytics tracking code if you would like to track sources, domain or medium.
  3. Select the Size of an Image from the drop-down list
  4. Upload an Image you would like to advertise
  5. Enter your Domain name
  6. Click “Add another ad” if you would like to have one more creative set at the same time under one campaign
  7. Click Duplicate icon to copy the ad you createdDisplay campaign create 1.gif
  8. Select your Campaign Goal
  9. Set Max. CPM, $ (Minimum is 1$)
  10. Set your Budget. You can either set daily or lifetime budget. (Minimum daily budget is 5$)
  11. Select “Run my campaign continuously starting today” or set a “start and end date”
  12. Set amount of Impressions per user per certain period of time
  13. Enable Geo targeting and select required country and DMA region if needed
  14. Enter your Campaign Name
  15. Select Campaign Category from the listNative campaign create2.gif
  16. Select Supply partners from the list
  17. Select the Browser targeting checkbox if you want to target specific browsers.
  18. Select the OS and Device targeting checkbox if you want to target specific OSes and Devices.
  19. Select the Timetable checkbox if you need to specify certain hours or days when you want your ad to show.
  20. Select the Domains whitelist/blacklist checkbox if you want to add specific domains to the domains whitelist/blacklist.
  21. Select the IP whitelist/blacklist checkbox if you want to add specific IPs to the ip whitelist/blacklist.
  22. Enable Audience segments targeting if you would like to target users based on demographic data (age, gender, race, etc.) Note: you can select either “or” or “and” options, which means you want your users match either one or all of the selected segments.
  23. Select Contextual segments & filters checkbox if you are looking to enable such traffic security filters as Forensiq, Integral Ad Science or advanced in-house filtering (IP based fraud protection).

Note: there are 3 levels of quality within Forensiq and 4 filterings within IAS (Media Quality, Brand Safety, Viewability, IAB Contextual Segments), the cost of which is 0.10 CPM. However, you may select several IAS filtering levels and the cost still will be 0.10 CPM. The same with Forensiq. But IAS and Forensiq filterings costs will be summed up (0.20 CPM). Platform.io in-house filtering available for free.
Native campaign create5.gif

Please shoot us an email at support@admachine.co/ support@reachnetwork.pro or send a message via live chat if you have any questions.

REACH Network Team
REACH Network Team
September 7, 2016
2:41 pm

REACH Network Case Study – 1 CPA offer + Native ads traffic = $ 5 735 Profit

110 viewsno comment Case Studies

How to Make $ 5 735 Profit in 17 days With Just One Browser Game CPA Offer with 213.59% ROI Using REACH Network.

We started working with Naruto Online, a browser game (http://naruto.oasgames.com/) in summer of 2016. The goal was to get sign ups, reach maximum possible conversion rate and ROI.

KPIs: Maximize conversions number, while keeping Cost per Conversion less than $1.98.

CPA network: Affiliaxe.com
Offer: Naruto (US SOI)
Payout: $ 1.98
Period:  26.07.16 – 12.08.16
Traffic Channel: Native
Country Targeted: US
Tracking Platform: REACH Network Pixel and Postback URL tracking
Number of custom creatives: 150
Number of landing pages: 6

Results:

After running multiple ad campaigns, using 6 landing pages, 150 variations of creatives, all through REACH Network media buying interface we managed to achieve fantastic results.

With a positive ROI of 213.59% and a total number of conversions of 4 248 a profit of $ 5 735 was made.


Interested in effective direct response and CPA solutions? Contact us!

www.reachnetwork.pro
support@reachnetwork.pro

REACH Network Team
REACH Network Team
August 26, 2016
8:53 pm

Quick Guide: Native Channel

59 viewsno comment How-tos

What is Native advertising?

Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. It offers high level of reader attention. It is created for paid promotion of a brand on a media site which includes editorial content such as a blog post or article.

This is how your ad will typically look like if you use native advertising:



Why choose Native?

  • Native ads receive more attention than banner ads
  • Descriptive headlines/texts can improve brand perception
  • Possibility to add brand logo and image to your ads
  • Less intrusive than traditional display ad

How to set up a Native advertising campaign?

Please go to the Campaigns page and select Get Native. You can add more campaigns later by clicking New campaign on the Campaigns page.

native.png

 

Basic Settings

  1. Enter the Destination URL of the website you want to advertise.
  2. Add Google Analytics tracking code if you would like to track sources, domain or medium.
  3. Add your Brand Name and Logo
  4. Enter Headline
  5. Provide an Image you would like to advertise
  6. Write your ad/product Description.
  7. Enter your Domain name
  8. Click “Add multiple ads” if you would like to have several creatives set at the same time under one campaign
  9. Click “Add another ad” if you would like to have one more creative set at the same time under one campaignNative campaign create1.gif
  10.  Select your Campaign Goal
  11. Set Max. CPM, $ (Minimum is 0.1$)
  12. Set your Budget. You can either set daily or lifetime budget. (Minimum daily budget is 5$)
  13. Select “Run my campaign continuously starting today” or set a “start and end date
  14. Set amount of Impressions per user per certain period of time
  15. Enable Geo targeting and selected required country and DMA region if needed
  16. Enter your Campaign Name
  17. Select Campaign Category from the listNative campaign create2.gif
  18. Select Supply partners from the list
  19. Select the Browser targeting checkbox if you want to target specific browsers.
  20. Select the OS and Device targeting checkbox if you want to target specific OSs and Devices.
  21. Select the Timetable checkbox if you need to specify certain hours or days when you want your ad to show.
  22. Select the Domains whitelist/blacklist checkbox if you want to add specific domains to the domains whitelist/blacklist.
  23. Select the IP whitelist/blacklist checkbox if you want to add specific IPs to the ip whitelist/blacklist.Native campaign create3.gif
  24. Enable Audience segments targeting if you would like to target users based on demographic data (age, gender, race, etc.) Note: you can select either “or” or “and” options, which means you want your users match either one or all of the selected segments.
  25. Select Contextual segments & filters checkbox if you are looking to enable such traffic security filters as Forensiq, Integral Ad Science or advanced in-house filtering (IP based fraud protection).

Note: there are 3 levels of quality within Forensiq and 4 filterings within IAS (Media Quality, Brand Safety, Viewability, IAB Contextual Segments), the cost of which is 0.10 CPM. However, you may select several IAS filtering levels and the cost still will be 0.10 CPM. The same with Forensiq. Platform.io in-house filtering available for free.

Native campaign create5.gif

After creating Native ad campaign and uploading creative, it takes up to 24 hours for us to approve it. Note that your creative will be approved only if it has a safe content. (We do not allow adult-oriented or age-restricted products or services without applicable or required age-verification services; promote illegal pornography, hate, violence, or vulgarity related or other “undesirable” subjects or activities)

Please take into consideration that we are approving your creative after you set up a campaign and after any change you make to a creative. It is required due to our security reasons. So you may either contact our account managers, or please wait up to 24 hours, and your Creative will be approved.

Case Study Results on Native traffic

Please check the following reports to see the information and the results on our client’s successful case study.

Here you may see average ROI percentage (157%) on browser games within our network.  

 

Please shoot us an email at support@admachine.co/ support@reachnetwork.pro or send a message via live chat.

 

REACH Network Team
REACH Network Team
August 3, 2016
2:08 pm

DSP Campaign Setup Guide

164 viewsno comment How-tos

Today we’d like to tell you in more details how to set up a campaign at our new DSP.

Please read our previous blog post to get more information our new product.

The first thing we need to do is to upload a creative. It can be Display, Native or Video creative.

When you added a creative, you can use it in the campaign. You can also reuse them later across multiple campaigns and strategies. This way you can test different creatives with different campaign settings.

GIFs below show how to upload the Display type of creative

Continue

REACH Network Team
REACH Network Team
July 22, 2016
11:04 am

DSP2 Introduction

167 viewsno comment How-tos

We are excited to introduce you our new platform. While it is still in the beta, it provides various targeting features and mobile, video and native inventory from all major SSPs.

Campaign creation menu consists of three tabs: Details, Site Lists and Strategies.

Continue

REACH Network Team
REACH Network Team
July 14, 2016
11:09 am

Top Articles of the Week – Customer Support & Marketing

121 viewsno comment Insights

REACH Network offers a white label reseller platform called AdMachine. AdMachine white label platform allows you to build up and run a profitable advertising business. And we are strong believers that marketing and working with customers is a necessary part of a business strategy.

That’s why we prepared these templates that you can use to market your platform and talk to your customers.

Continue

REACH Network Team
REACH Network Team
June 29, 2016
11:42 am

Top 5 Native Advertising Networks

665 viewsno comment Insights

Today, more and more advertisers are using native advertising. It is less intrusive and converts better than the traditional advertising. Here is the list of the most popular native advertising networks in the market.

Continue

REACH Network Team
REACH Network Team
June 21, 2016
12:24 pm

Major Cable Network Gains Additional 8 Million Video Views During Holiday Season, Reduces Media Acquisition Costs by 27%

152 viewsno comment Case Studies

We started working with the client in the end of 2013. The goal was to increase video engagement of their online content posted for free viewing on their website.

KPIs: Maximize reach while keeping Cost per Click less than $0.015, and Video Starts per Click at 0.9.

Continue

REACH Network Team
REACH Network Team
May 13, 2014
2:48 pm

Traffic quality on REACH Network: Adometry score, Integral Ad science and Blocking Controls

9,147 viewsno comment Features

Fraud-free traffic is probably number one requirement when choosing a PPC network. So in this article we’ll explain all traffic quality assurance techniques that we currently apply on REACH Network. Briefly and accessibly.

The two pillars of fraud prevention system on REACH Network are Adometry and Integral Ad science – both experienced third-party companies offering complex fraud-fighting solutions. In addition to them we apply blocking controls that fend off ineligible users.

traffic_quality_on_reach_network

More on traffic quality

REACH Network Team
REACH Network Team
April 4, 2014
12:59 pm

Introducing New Traffic Sources on REACH Network

2,679 viewsno comment Features

Once a month we will be posting best performing traffic sources here in our blog, as well as in a newsletter to our advertisers. Follow updates regularly for most updated traffic sources to whitelist.

To get maximum quality traffic you can choose between these 2 options.

1. Here is a list of proven quality traffic sources for Audience (PV/TOS) traffic type. Keep in mind that the volume is limited and higher bids win traffic.

Whitelist these sources IDs in your campaign setup by copypasting the whole list to Whitelist sources field. Find page views, time on site, geo and optimal bid data in the spreadsheet.

Click to see the 2nd option