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REACH Network Team
REACH Network Team
August 25, 2016
8:48 am

Quick Guide: Native Channel

72 viewsno comment How-tos

We have released the new traffic channel – Native ads channel. It means that now you have access to another source of high quality traffic.

 What is Native advertising?

Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. It offers high level of reader attention. It is created for paid promotion of a brand on a media site which includes editorial content such as a blog post or article.

This is how your ad will typically look like if you use native advertising:

Why choose Native?

  • Native ads receive more attention than banner ads
  • Descriptive headlines/texts can improve brand perception
  • Possibility to add brand logo and image to your ads
  • Less intrusive than traditional display ad

How to set up a Native advertising campaign?

Please go to the Campaigns page and select Get Native. You can add more campaigns later by clicking New campaign on the Campaigns page.

native.png

Basic Settings

  1. Enter the Destination URL of the website you want to advertise.
  2. Add Google Analytics tracking code if you would like to track sources, domain or medium.
  3. Add your Brand Name and Logo.
  4. Enter Headline.
  5. Provide an Image you would like to advertise.
  6. Write your ad/product Description.z
  7. Enter your Domain name.
  8. Click “Add multiple ads” if you would like to have several creatives set at the same time under one campaign
  9. Click “Add another ad” if you would like to have one more creative set at the same time under one campaign

Native campaign create1.gif

Select your Campaign Goal

  1. Set Max. CPM, $ (Minimum is 0.1$)
  2. Set your Budget. You can either set daily or lifetime budget. (Minimum daily budget is 5$)
  3. Select “Run my campaign continuously starting today” or set a “start and end date
  4. Set amount of Impressions per user per certain period of time
  5. Enable Geo targeting and selected required country and DMA region if needed
  6. Enter your Campaign Name
  7. Select Campaign Category from the listNative campaign create2.gif
  8. Select Supply partners from the list
  9. Select the Browser targeting checkbox if you want to target specific browsers.
  10. Select the OS and Device targeting checkbox if you want to target specific OSs and Devices.
  11. Select the Timetable checkbox if you need to specify certain hours or days when you want your ad to show.
  12. Select the Domains whitelist/blacklist checkbox if you want to add specific domains to the domains whitelist/blacklist.
  13. Select the IP whitelist/blacklist checkbox if you want to add specific IPs to the ip whitelist/blacklist.Native campaign create3.gif
  14. Enable Audience segments targeting if you would like to target users based on demographic data (age, gender, race, etc.) Note: you can select either “or” or “and” options, which means you want your users match either one or all of the selected segments.
  15. Select Contextual segments & filters checkbox if you are looking to enable such traffic security filters as Forensiq, Integral Ad Science or advanced in-house filtering (IP based fraud protection).

Note: there are 3 levels of quality within Forensiq and 4 filterings within IAS (Media Quality, Brand Safety, Viewability, IAB Contextual Segments), the cost of which is 0.10 CPM. However, you may select several IAS filtering levels and the cost still will be 0.10 CPM. The same with Forensiq. Platform.io in-house filtering available for free.

Native campaign create5.gif

After creating Native ad campaign and uploading creative, it takes up to 24 hours for us to approve it. Note that your creative will be approved only if it has a safe content. (We do not allow adult-oriented or age-restricted products or services without applicable or required age-verification services; promote illegal pornography, hate, violence, or vulgarity related or other “undesirable” subjects or activities)

 Please take into consideration that we are approving your creative after you set up a campaign and after any change you make to a creative. It is required due to our security reasons. So you may either contact our account managers, or please wait up to 24 hours, and your Creative will be approved.

Case Study Results on Native traffic

Please check the following reports to see the information and the results on our client’s successful case study.

Here you may see average ROI percentage (157%) on browser games within our network.  

 

Please shoot us an email at  support@reachnetwork.pro or send a message via live chat.

 

REACH Network Team
REACH Network Team
August 3, 2016
2:08 pm

DSP Campaign Setup Guide

85 viewsno comment How-tos

Today we’d like to tell you in more details how to set up a campaign at our new DSP.

Please read our previous blog post to get more information our new product.

The first thing we need to do is to upload a creative. It can be Display, Native or Video creative.

When you added a creative, you can use it in the campaign. You can also reuse them later across multiple campaigns and strategies. This way you can test different creatives with different campaign settings.

GIFs below show how to upload the Display type of creative

Continue

REACH Network Team
REACH Network Team
July 22, 2016
11:04 am

DSP2 Introduction

106 viewsno comment How-tos

We are excited to introduce you our new platform. While it is still in the beta, it provides various targeting features and mobile, video and native inventory from all major SSPs.

Campaign creation menu consists of three tabs: Details, Site Lists and Strategies.

Continue

REACH Network Team
REACH Network Team
July 14, 2016
11:09 am

Top Articles of the Week – Customer Support & Marketing

64 viewsno comment Insights

REACH Network offers a white label reseller platform called AdMachine. AdMachine white label platform allows you to build up and run a profitable advertising business. And we are strong believers that marketing and working with customers is a necessary part of a business strategy.

That’s why we prepared these templates that you can use to market your platform and talk to your customers.

Continue

REACH Network Team
REACH Network Team
June 29, 2016
11:42 am

Top 5 Native Advertising Networks

444 viewsno comment Insights

Today, more and more advertisers are using native advertising. It is less intrusive and converts better than the traditional advertising. Here is the list of the most popular native advertising networks in the market.

Continue

REACH Network Team
REACH Network Team
June 21, 2016
12:24 pm

Major Cable Network Gains Additional 8 Million Video Views During Holiday Season, Reduces Media Acquisition Costs by 27%

116 viewsno comment Case Studies

We started working with the client in the end of 2013. The goal was to increase video engagement of their online content posted for free viewing on their website.

KPIs: Maximize reach while keeping Cost per Click less than $0.015, and Video Starts per Click at 0.9.

Continue

REACH Network Team
REACH Network Team
May 13, 2014
2:48 pm

Traffic quality on REACH Network: Adometry score, Integral Ad science and Blocking Controls

9,074 viewsno comment Features

Fraud-free traffic is probably number one requirement when choosing a PPC network. So in this article we’ll explain all traffic quality assurance techniques that we currently apply on REACH Network. Briefly and accessibly.

The two pillars of fraud prevention system on REACH Network are Adometry and Integral Ad science – both experienced third-party companies offering complex fraud-fighting solutions. In addition to them we apply blocking controls that fend off ineligible users.

traffic_quality_on_reach_network

More on traffic quality

REACH Network Team
REACH Network Team
April 4, 2014
12:59 pm

Introducing New Traffic Sources on REACH Network

2,623 viewsno comment Features

Once a month we will be posting best performing traffic sources here in our blog, as well as in a newsletter to our advertisers. Follow updates regularly for most updated traffic sources to whitelist.

To get maximum quality traffic you can choose between these 2 options.

1. Here is a list of proven quality traffic sources for Audience (PV/TOS) traffic type. Keep in mind that the volume is limited and higher bids win traffic.

Whitelist these sources IDs in your campaign setup by copypasting the whole list to Whitelist sources field. Find page views, time on site, geo and optimal bid data in the spreadsheet.

Click to see the 2nd option

REACH Network Team
REACH Network Team
January 13, 2014
6:03 pm

A Peek into the World of 2nd Tier PPC Networks

4,370 viewsno comment Insights

In case you’ve checked our PPC dictionary, you probably know what 2nd tier networks are. Basically these are the networks other than the three major PPC engines Google AdWords, Bing Ads and Yahoo Advertising. The technology they are using and the tasks they deal with are so different, that it’s really hard to give a short and precise definition of what 2nd tier networks are.

That is why we’ve decided to analyze 50 2nd tier PPC search engines to paint you a picture of 2tier PPC world. We came across these names on PPC forums and Q&A websites. Our list includes well-established networks like Value click Media as well as small new ones that were only founded last year. We suggest you check our research and get the idea of how versatile the world of 2nd tier PPC networks is.

You may find the actual list of networks that we’ve analyzed at the end of this article.

Geographical_distribution_of_2nd_tier_networks

Click to continue reading

REACH Network Team
REACH Network Team
December 23, 2013
10:48 am

UTM Tags and How They Benefit PPC Advertising

8,569 viewsno comment Features

You know how sometimes when shopping you need to make a little effort to get a bonus. Like, you may fill in a questionnaire and get a discount card. It’s similar with UTM tags: you need to modify your click URL just a little to be able to get loads of valuable statistics in addition to your cool PPC campaign results. So let’s just see what UTM tags are all about and how they can make your life easier.

utm_tags_and_ppc_advertising

Click to continue reading