REACH Network Team

REACH Network Team

REACH Network Team
REACH Network Team
December 16, 2013
3:18 pm

4 Ways to Save Money With PPC Advertising

2,861 viewsno comment How-tos

You open your account on a PPC Network, check the balance history and… Oh, my God! Where has all your money gone? Familiar? Well, that’s a nightmare almost every PPC-er has had at least once in a lifetime. So let’s make sure this never happens to you in reality. Here is what you should do not to let an extra PPC dollar wasted.

saving_money_with_ppc

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REACH Network Team
REACH Network Team
December 2, 2013
9:32 am

Smart PPC Campaign Budgeting

2,967 viewsno comment How-tos

Setting an advertising budget sometimes feels like playing a lottery: it’s exciting, you may lose everything but you can also earn way more than you have spent. PPC advertising is all about winning: you control so many parameters that you know in advance how your money will pay off. Read on to find out a few PPC management secrets!

Basically setting you campaign budget is a very structured process. We’ll demonstrate how it’s done in REACH Network system but you may probably apply this strategy in other networks as well.

PPC_budgeting_with_REACH_Network

Setting PPC budget consists of four easy steps: defining campaign goals, deciding on the traffic quality, carrying out a test to define the possible conversion rate and calculating your monthly/quarterly/daily budget.
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REACH Network Team
REACH Network Team
November 25, 2013
9:57 am

Are You Making These 6 PPC Mistakes?

2,851 viewsno comment Features

Mistakes are inevitable. Especially if you are new to PPC. A great way to avoid them is reading common mistakes check-lists once in a while. So read the one here to become a better PPC advertiser.

Common_PPC_mistakes

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REACH Network Team
REACH Network Team
November 13, 2013
1:22 pm

Attention Publishers!

2,613 viewsno comment Features

There has been a slight change in the way we link your inventories to REACH Network feed.

Earlier we used xmldomain.com link type for this purpose. The new link type is pubID.xmldomain.com. You need to update the link to keep the ads flowing to your website.

Here is how you change the link:

1. Log into your profile through dashboard.reachnetwork.pro
2. Click on the “Feed” section in the left sidebar
3. Find the new link at the bottom of the page
4. Update the link.

If you keep using the old link, REACH Network ads won’t be able to reach you. So change the settings as soon as possible. And use the new link type to connect your new inventories to our feed.
So keep up with the updates and all the best with publishing on REACH Network!

REACH Network Team
REACH Network Team
November 11, 2013
9:30 am

Uncommon Ways to Use RON Traffic Marketing

10,488 viewsno comment Insights

The restriction to only text ads in RON campaigns may scare off those who like to get creative with videos and banners, but little they know about numerous creative goals RON ads can be applied to achieve.

keep_calm_and_use_ppc_creatively

We’ve recently come across a few posts on how to use Search traffic ads creatively. That inspired us to make a similar list for RON traffic advertising (that’s because we are so good with RON traffic). So here are the five unusual RON application areas.

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REACH Network Team
REACH Network Team
November 4, 2013
10:08 am

Running REACH Network PPC Campaigns Like a Pro

8,735 viewsno comment Features

This is a valuable piece both for those who already run their campaigns on REACH Network as well as for those who only plan on setting up one.

The thing is many of you don’t go beyond filling in the basic fields when tuning the campaign. As a result, you don’t use all the free advanced options that we offer. So why not leverage the functionality to the full?

ppc_campaign_checklis

You should know that there are several campaign-setting stages when you can make your campaign more efficient, more customized and more paying-off. So go to Campaigns > New campaign and make sure all the fields on the page are paid due attention to.

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REACH Network Team
REACH Network Team
October 25, 2013
10:05 am

Ultimate PPC Dictionary − Know Before You Pay-Per-Click

28,912 viewsno comment Uncategorized

If you are a newbie to PPC business it may be hard for you to grasp the meaning of all the PPC-related terms. What makes things even worse is that different networks may assign the same terms to slightly different concepts and PPC phenomena. To make you feel completely at ease in the PPC world here we are introducing our special PPC glossary.

ultimate_ppc_dictionaryt

2nd tier PPC Network PPC Networks other than Google, Yahoo and Bing (these three are called 1st tier networks). As a rule they offer lower prices than 1st tier networks. Even if you run successful Google Adwords campaign, starting one in a 2nd tier network may help you diversify your ad placements and connect to small search engines and unique publishers that you otherwise won’t be able to reach.

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REACH Network Team
REACH Network Team
October 21, 2013
11:30 am

Building up Brand Recognition: RON Traffic Campaigns VS TV Ads

209,280 viewsone comment Insights

Have you heard the forecast about the decreasing role of TV in 2013? Finally the statement that TV is more popular than digital media no longer holds true.

According to the recent figures, now an average American spends just four and a half hours in front of the TV every day. Whereas more than five hours are spent viewing media on digital devices like tablets, smartphones and feature phones. In fact 2013 is the first year when digital devices have finally outrun TV as the major information source in the USA. And there is a particularly evident growth in smartphone and tablet usage.

Average Time Spent per Day with Major Media by US Adults, 2010-2013
(hrs:mins)

statistics_on_media_usage_in_the_USA
 

Reference:http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096

What television is really good at from an advertiser’s point of view is building brand recognition. If you think about it, you will realize that you first learned about many of the brands you now use from TV commercials. Now marketers need to look for digital alternatives to TV ads – and we do think that RON traffic campaigns might be it. Despite the big difference in the ways that the ad messages are delivered, both advertising channels have a lot in common. We’ll know try to explain why RON ads are no less efficient at brand recognition building than TV commercials.

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