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REACH Network Team
REACH Network Team
September 28, 2016
12:51 am

New Traffic Channel Available: Display

525 viewsno comment How-tos

We have released one more traffic channel – Display. It means that now you have access to another source of high quality traffic.

 Display 1.jpg

Display is a traffic channel that refers to banner ads and includes many popular formats to reach the targeted audience.

Display ads are either relevant to  the content of a site, or they appeal to the website audience. Display traffic has large volume potential for well converting campaigns and is especially suitable for offers that target a mass audience.

Display traffic may be targeted by different Carriers, by OS and devices, such as Android, iOS, Mac, Windows and others. Audience targeting is available to target specific visitors to gain the leads according to your offer.

 

How to be creative with your banner ad:

  • Be visually stimulating
  • Be experimental, yet complementary
  • Be wary of being interruptive
  • Be direct
  • Stick to the standard sizes that have been found to be most successful.(336×280 or 300×250 pixel rectangles, 300×600 pixel half-page ads, and 728×90 or 320×110 pixel banners)
  • Don’t make the design too complex. With limited space, you don’t want users to be confused about where to look.
  • Maintain consistency with colors, text and button positioning.
  • Make the message you are trying to convey clear and immediately readable.

 

Basic Settings

  1. Enter the Destination URL of the website you want to advertise.
  2. Add Google Analytics tracking code if you would like to track sources, domain or medium.
  3. Select the Size of an Image from the drop-down list
  4. Upload an Image you would like to advertise
  5. Enter your Domain name
  6. Click “Add another ad” if you would like to have one more creative set at the same time under one campaign
  7. Click Duplicate icon to copy the ad you createdDisplay campaign create 1.gif
  8. Select your Campaign Goal
  9. Set Max. CPM, $ (Minimum is 1$)
  10. Set your Budget. You can either set daily or lifetime budget. (Minimum daily budget is 5$)
  11. Select “Run my campaign continuously starting today” or set a “start and end date”
  12. Set amount of Impressions per user per certain period of time
  13. Enable Geo targeting and select required country and DMA region if needed
  14. Enter your Campaign Name
  15. Select Campaign Category from the listNative campaign create2.gif
  16. Select Supply partners from the list
  17. Select the Browser targeting checkbox if you want to target specific browsers.
  18. Select the OS and Device targeting checkbox if you want to target specific OSes and Devices.
  19. Select the Timetable checkbox if you need to specify certain hours or days when you want your ad to show.
  20. Select the Domains whitelist/blacklist checkbox if you want to add specific domains to the domains whitelist/blacklist.
  21. Select the IP whitelist/blacklist checkbox if you want to add specific IPs to the ip whitelist/blacklist.
  22. Enable Audience segments targeting if you would like to target users based on demographic data (age, gender, race, etc.) Note: you can select either “or” or “and” options, which means you want your users match either one or all of the selected segments.
  23. Select Contextual segments & filters checkbox if you are looking to enable such traffic security filters as Forensiq, Integral Ad Science or advanced in-house filtering (IP based fraud protection).

Note: there are 3 levels of quality within Forensiq and 4 filterings within IAS (Media Quality, Brand Safety, Viewability, IAB Contextual Segments), the cost of which is 0.10 CPM. However, you may select several IAS filtering levels and the cost still will be 0.10 CPM. The same with Forensiq. But IAS and Forensiq filterings costs will be summed up (0.20 CPM). Platform.io in-house filtering available for free.
Native campaign create5.gif

Please shoot us an email at support@admachine.co/ support@reachnetwork.pro or send a message via live chat if you have any questions.

REACH Network Team
REACH Network Team
August 26, 2016
8:53 pm

Quick Guide: Native Channel

510 viewsno comment How-tos

What is Native advertising?

Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. It offers high level of reader attention. It is created for paid promotion of a brand on a media site which includes editorial content such as a blog post or article.

This is how your ad will typically look like if you use native advertising:



Why choose Native?

  • Native ads receive more attention than banner ads
  • Descriptive headlines/texts can improve brand perception
  • Possibility to add brand logo and image to your ads
  • Less intrusive than traditional display ad

How to set up a Native advertising campaign?

Please go to the Campaigns page and select Get Native. You can add more campaigns later by clicking New campaign on the Campaigns page.

native.png

 

Basic Settings

  1. Enter the Destination URL of the website you want to advertise.
  2. Add Google Analytics tracking code if you would like to track sources, domain or medium.
  3. Add your Brand Name and Logo
  4. Enter Headline
  5. Provide an Image you would like to advertise
  6. Write your ad/product Description.
  7. Enter your Domain name
  8. Click “Add multiple ads” if you would like to have several creatives set at the same time under one campaign
  9. Click “Add another ad” if you would like to have one more creative set at the same time under one campaignNative campaign create1.gif
  10.  Select your Campaign Goal
  11. Set Max. CPM, $ (Minimum is 0.1$)
  12. Set your Budget. You can either set daily or lifetime budget. (Minimum daily budget is 5$)
  13. Select “Run my campaign continuously starting today” or set a “start and end date
  14. Set amount of Impressions per user per certain period of time
  15. Enable Geo targeting and selected required country and DMA region if needed
  16. Enter your Campaign Name
  17. Select Campaign Category from the listNative campaign create2.gif
  18. Select Supply partners from the list
  19. Select the Browser targeting checkbox if you want to target specific browsers.
  20. Select the OS and Device targeting checkbox if you want to target specific OSs and Devices.
  21. Select the Timetable checkbox if you need to specify certain hours or days when you want your ad to show.
  22. Select the Domains whitelist/blacklist checkbox if you want to add specific domains to the domains whitelist/blacklist.
  23. Select the IP whitelist/blacklist checkbox if you want to add specific IPs to the ip whitelist/blacklist.Native campaign create3.gif
  24. Enable Audience segments targeting if you would like to target users based on demographic data (age, gender, race, etc.) Note: you can select either “or” or “and” options, which means you want your users match either one or all of the selected segments.
  25. Select Contextual segments & filters checkbox if you are looking to enable such traffic security filters as Forensiq, Integral Ad Science or advanced in-house filtering (IP based fraud protection).

Note: there are 3 levels of quality within Forensiq and 4 filterings within IAS (Media Quality, Brand Safety, Viewability, IAB Contextual Segments), the cost of which is 0.10 CPM. However, you may select several IAS filtering levels and the cost still will be 0.10 CPM. The same with Forensiq. Platform.io in-house filtering available for free.

Native campaign create5.gif

After creating Native ad campaign and uploading creative, it takes up to 24 hours for us to approve it. Note that your creative will be approved only if it has a safe content. (We do not allow adult-oriented or age-restricted products or services without applicable or required age-verification services; promote illegal pornography, hate, violence, or vulgarity related or other “undesirable” subjects or activities)

Please take into consideration that we are approving your creative after you set up a campaign and after any change you make to a creative. It is required due to our security reasons. So you may either contact our account managers, or please wait up to 24 hours, and your Creative will be approved.

Case Study Results on Native traffic

Please check the following reports to see the information and the results on our client’s successful case study.

Here you may see average ROI percentage (157%) on browser games within our network.  

 

Please shoot us an email at support@admachine.co/ support@reachnetwork.pro or send a message via live chat.

 

REACH Network Team
REACH Network Team
August 3, 2016
2:08 pm

DSP Campaign Setup Guide

2,270 viewsno comment How-tos

Today we’d like to tell you in more details how to set up a campaign at our new DSP.

Please read our previous blog post to get more information our new product.

The first thing we need to do is to upload a creative. It can be Display, Native or Video creative.

When you added a creative, you can use it in the campaign. You can also reuse them later across multiple campaigns and strategies. This way you can test different creatives with different campaign settings.

GIFs below show how to upload the Display type of creative

Continue

REACH Network Team
REACH Network Team
July 22, 2016
11:04 am

DSP2 Introduction

467 viewsno comment How-tos

We are excited to introduce you our new platform. While it is still in the beta, it provides various targeting features and mobile, video and native inventory from all major SSPs.

Campaign creation menu consists of three tabs: Details, Site Lists and Strategies.

Continue

REACH Network Team
REACH Network Team
December 16, 2013
3:18 pm

4 Ways to Save Money With PPC Advertising

2,661 viewsno comment How-tos

You open your account on a PPC Network, check the balance history and… Oh, my God! Where has all your money gone? Familiar? Well, that’s a nightmare almost every PPC-er has had at least once in a lifetime. So let’s make sure this never happens to you in reality. Here is what you should do not to let an extra PPC dollar wasted.

saving_money_with_ppc

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REACH Network Team
REACH Network Team
December 2, 2013
9:32 am

Smart PPC Campaign Budgeting

2,727 viewsno comment How-tos

Setting an advertising budget sometimes feels like playing a lottery: it’s exciting, you may lose everything but you can also earn way more than you have spent. PPC advertising is all about winning: you control so many parameters that you know in advance how your money will pay off. Read on to find out a few PPC management secrets!

Basically setting you campaign budget is a very structured process. We’ll demonstrate how it’s done in REACH Network system but you may probably apply this strategy in other networks as well.

PPC_budgeting_with_REACH_Network

Setting PPC budget consists of four easy steps: defining campaign goals, deciding on the traffic quality, carrying out a test to define the possible conversion rate and calculating your monthly/quarterly/daily budget.
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REACH Network Team
REACH Network Team
October 14, 2013
10:55 am

How to Optimize Your RON Traffic Campaigns With Google Analytics

5,533 viewsno comment How-tos

Do you sometimes feel desperate when you see large amount of GA statistics and don’t know how to get it to mean something? Apparently Google Analytics tracking of RON traffic campaigns is not that difficult if you know a few easy techniques. Read and implement!

First of all, you need to know that REACH Network campaign stats get automatically tracked by Google Analytics. All you need is write the Click URL as in the example. Make sure to copy all the required utm tags. If you are running several PPC campaigns on REACH Network – insert unique campaign names in utm_campaign tag.
Inserting_UTM_tags

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