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REACH Network Team
REACH Network Team
July 14, 2016
11:09 am

Top Articles of the Week – Customer Support & Marketing

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REACH Network offers a white label reseller platform called AdMachine. AdMachine white label platform allows you to build up and run a profitable advertising business. And we are strong believers that marketing and working with customers is a necessary part of a business strategy.

That’s why we prepared these templates that you can use to market your platform and talk to your customers.

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REACH Network Team
REACH Network Team
June 29, 2016
11:42 am

Top 5 Native Advertising Networks

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Today, more and more advertisers are using native advertising. It is less intrusive and converts better than the traditional advertising. Here is the list of the most popular native advertising networks in the market.

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REACH Network Team
REACH Network Team
January 13, 2014
6:03 pm

A Peek into the World of 2nd Tier PPC Networks

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In case you’ve checked our PPC dictionary, you probably know what 2nd tier networks are. Basically these are the networks other than the three major PPC engines Google AdWords, Bing Ads and Yahoo Advertising. The technology they are using and the tasks they deal with are so different, that it’s really hard to give a short and precise definition of what 2nd tier networks are.

That is why we’ve decided to analyze 50 2nd tier PPC search engines to paint you a picture of 2tier PPC world. We came across these names on PPC forums and Q&A websites. Our list includes well-established networks like Value click Media as well as small new ones that were only founded last year. We suggest you check our research and get the idea of how versatile the world of 2nd tier PPC networks is.

You may find the actual list of networks that we’ve analyzed at the end of this article.

Geographical_distribution_of_2nd_tier_networks

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REACH Network Team
REACH Network Team
November 11, 2013
9:30 am

Uncommon Ways to Use RON Traffic Marketing

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The restriction to only text ads in RON campaigns may scare off those who like to get creative with videos and banners, but little they know about numerous creative goals RON ads can be applied to achieve.

keep_calm_and_use_ppc_creatively

We’ve recently come across a few posts on how to use Search traffic ads creatively. That inspired us to make a similar list for RON traffic advertising (that’s because we are so good with RON traffic). So here are the five unusual RON application areas.

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REACH Network Team
REACH Network Team
October 21, 2013
11:30 am

Building up Brand Recognition: RON Traffic Campaigns VS TV Ads

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Have you heard the forecast about the decreasing role of TV in 2013? Finally the statement that TV is more popular than digital media no longer holds true.

According to the recent figures, now an average American spends just four and a half hours in front of the TV every day. Whereas more than five hours are spent viewing media on digital devices like tablets, smartphones and feature phones. In fact 2013 is the first year when digital devices have finally outrun TV as the major information source in the USA. And there is a particularly evident growth in smartphone and tablet usage.

Average Time Spent per Day with Major Media by US Adults, 2010-2013
(hrs:mins)

statistics_on_media_usage_in_the_USA
 

Reference:http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096

What television is really good at from an advertiser’s point of view is building brand recognition. If you think about it, you will realize that you first learned about many of the brands you now use from TV commercials. Now marketers need to look for digital alternatives to TV ads – and we do think that RON traffic campaigns might be it. Despite the big difference in the ways that the ad messages are delivered, both advertising channels have a lot in common. We’ll know try to explain why RON ads are no less efficient at brand recognition building than TV commercials.

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