Have you heard the forecast about the decreasing role of TV in 2013? Finally the statement that TV is more popular than digital media no longer holds true.
According to the recent figures, now an average American spends just four and a half hours in front of the TV every day. Whereas more than five hours are spent viewing media on digital devices like tablets, smartphones and feature phones. In fact 2013 is the first year when digital devices have finally outrun TV as the major information source in the USA. And there is a particularly evident growth in smartphone and tablet usage.
Average Time Spent per Day with Major Media by US Adults, 2010-2013(hrs:mins)
What television is really good at from an advertiser’s point of view is building brand recognition. If you think about it, you will realize that you first learned about many of the brands you now use from TV commercials. Now marketers need to look for digital alternatives to TV ads – and we do think that RON traffic campaigns might be it. Despite the big difference in the ways that the ad messages are delivered, both advertising channels have a lot in common. We’ll know try to explain why RON ads are no less efficient at brand recognition building than TV commercials.
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