If you are a newbie to PPC business it may be hard for you to grasp the meaning of all the PPC-related terms. What makes things even worse is that different networks may assign the same terms to slightly different concepts and PPC phenomena. To make you feel completely at ease in the PPC world here we are introducing our special PPC glossary.
2nd tier PPC Network − PPC Networks other than Google, Yahoo and Bing (these three are called 1st tier networks). As a rule they offer lower prices than 1st tier networks. Even if you run successful Google Adwords campaign, starting one in a 2nd tier network may help you diversify your ad placements and connect to small search engines and unique publishers that you otherwise won’t be able to reach.