Blog

REACH Network Team
REACH Network Team
November 4, 2013
10:08 am

Running REACH Network PPC Campaigns Like a Pro

8,848 viewsno comment Features

This is a valuable piece both for those who already run their campaigns on REACH Network as well as for those who only plan on setting up one.

The thing is many of you don’t go beyond filling in the basic fields when tuning the campaign. As a result, you don’t use all the free advanced options that we offer. So why not leverage the functionality to the full?

ppc_campaign_checklis

You should know that there are several campaign-setting stages when you can make your campaign more efficient, more customized and more paying-off. So go to Campaigns > New campaign and make sure all the fields on the page are paid due attention to.

“Adometry score”

Adometry is the system that measures traffic quality and evaluates it on the scale of 0 to 999. This quality assurance system was developed to cater to advertiser needs. If you are not sure which particular Adometry score to choose for your campaign, check the diagram below. We also recommend enabling “Use Adometry block list” option to filter out IPs that Adometry considers ineffective for online advertising.

adometry_score_and_traffic_ability_to_convert

Source:http://www.adometry.com/assets/files/resources/uploads/publisher_mgmt_use_case.pdf

“Goal and optimization” option

This humble field is often overlooked by our advertisers. Meanwhile it stands for the major innovation of REACH Network − traffic filtering. Below is how we do the filtering.

All the traffic that we get from our publishers undergoes thorough testing. This allows assigning a particular traffic quality type to it. Normally, the traffic from one particular source demonstrates some sort of tendency when it comes to traffic parameters. For example, the audience from a specific source may demonstrate a stable ToS (time on site) parameter. If it corresponds to the ToS number you’ve specified in your Goal and optimization field, we will send this traffic to your website. If it doesn’t meet your goals you won’t have to pay for the ineligible clicks.

We have recently introduced an option to link REACH Network accounts to advertiser Google Analytics properties. This makes it possible to evaluate traffic behavior on the websites of advertisers and tailor the sources accordingly. An alternative to it would be source targeting option.

Source targeting

Source targeting is, in fact, an extremely useful option. When tracking the sources in Google Analytics you may see that some sources perform better than others − these are to be included into the include sources box. You may read more about optimizing your campaigns with Google Analytics in one of our latest posts.

In addition to sources, you may filter publishers (the owners of several sources/websites). But it’s important not to get carried away here, especially when filling the exclude sources box. The thing is a publisher may link more and more sources to the REACH Network system. But up until his publisher ID number is resting in your exclude sources box, your ad will never get access to this publisher’s new inventories. So it’s better to fill in the exclude sources box with sources IDs rather than publisher IDs.

Keep in mind that if you fill the include sources box, you will get traffic exclusively from these sources and you won’t be able to reach our freshest publisher inventory. But sometimes when you don’t feel like monitoring your campaigns all the time, it makes sense to concentrate your budget on a limited number of reliable sources.

The performance of particular publishers may be tracked by adding {#pub_id#} utm tag in the click URL. The source tracking is already enabled in the example click URL.

Macros in the creative section

The macros help to optimize the tracking process. The ones that we find most reasonable for tracking are already included in the example link (see the click URL field). If you opt for Premium traffic and target several keyword or keyword phrases, that’s when the keyword macros may help you (insert utm_keyword={#keyword#} in the click URL). This way you may track the performance of particular keywords by choosing keyword as a secondary dimension in Google Analytics. By the way, if that’s a keyword phrase, don’t forget to separate the words with %20 for more visually appealing GA reports.

These are the most confusing aspects of PPC campaign setting. Hope this information will help you enjoy PPC experience on a new level, with traffic filtering and Adometry score applied.

By the way, have you noticed a question sign in the right corner of the screen? That’s, obviously, for your questions and suggestions. So, in case you have no idea how to apply any of our advanced options, don’t be afraid to press the button and write your question in the field provided. You may also leave your questions concerning campaign setting in the comments below. We guarantee a prompt reply!

Get started Start promoting
your website now

Leave
a comment